Women in rural and regional Australia have to wear many hats and reliable connectivity makes it a whole lot easier says farmer and communications business owner, Deanna Lush
Deanna and her husband run 4500-hectare mixed farming enterprise on South Australia’s Murray Plains. Deanna is also the co-founder and managing director of AgCommunicators, a company specialising in communication, marketing, events and education for rural and regional Australia.
On top of all that Deanna is the recipient of the 2019 SA AgriFutures Rural Women’s Award, recipient of the Churchill Fellowship and a graduate from the 2018 Diversity in Agriculture Leadership Program.
To curate and maintain such an impressive resume Deanna needs to be connected to people around Australia and the world. Deanna says trusted internet connection has made a significant impact on her professional life living in rural Australia.
“As a journalist, editor and communicator specialising in primary production, natural resources and agripolitics, the need for rural connection is a major priority,” Deanna said.
Deanna’s property is located only 5kms from the nearest nbn tower but due to the farm being situated within a valley, she relies heavily on the nbn’s satellite solution Sky Muster.
A modern farm requires good internet coverage and having bad connection isn’t an option.
“Any planning that I do for my business and farm relies on a high-speed, consistent connection.
“Having access to Sky Muster has been integral to helping my business grow.
“Being located in a valley, without Sky Muster, I would not be able to successfully run my business from home.
“The service gives me connectivity to not only keep up with AgCommunicators but it also provides the farm the ability to use fast-paced online programs to track cropping and livestock.”
Deanna used the Sky Muster service throughout her time in the 2018 Diversity in Ag Leadership Program, a mentoring program led by the National Farmers’ Federation designed to assist rural women to realise their leadership aspirations.
Deanna said Sky Muster was an essential tool in her participation in this program.
“Email exchanges and the option to video conferencing services allowed myself and my mentor to communicate often and openly.
“It’s critical for people living in locations where fixed wireless connections aren’t available to have the same access as those living in metropolitan areas.
“In many rural communities, business owners and employees are not able to work from an office in town, so for them, Sky Muster is fundamental to helping them grow their business and achieve personal and professional goals,” Deanna said.
What is Sky Muster?
The Sky Muster™ satellite service delivers the nbn™ broadband access network to homes and businesses in regional and remote Australia, via two state-of-the-art satellites. So, people across mainland Australia and Tasmania, and remote islands such as Norfolk Island, Christmas Island, Lord Howe Island and the Cocos (Keeling) Islands can now enjoy nbn™ powered plans through Sky Muster™ satellite providers.
As well as the roof satellite dish installed on the home or business, Sky Muster™ satellite connections also require an nbn™ supplied modem to be installed at the point where the cable from the satellite dish enters the premises. This device requires power to operate, and can only be installed by an approved nbn™ installer or provider.
Find out more here.