Join the campaign for honest milk labelling

CAMPAIGN

Join the campaign for honest milk labelling

Join Australian Dairy Farmers and urge the Government to take action on misleading labelling of plant-based ‘milk’ products.

We want to restore the truth in product labelling so that consumers can make more accurate food and beverage choices.

This involves calling on the federal government to change the Food Standards Code so that plant-based products can no longer use the term “milk” in their labelling and marketing.

Products made from soy, nuts, coconut and rice are using the term milk in their title even though they do not use milk as an ingredient.

This strategy misleads consumers into believing these plant-based products have a nutritional equivalency with dairy.

A Dairy Australia survey shows 54 per cent of respondents bought plant-based milk alternatives because they perceived them to be healthier than dairy milk.

A ban on plant-based products using the “milk” label would bring Australia into line with other countries, including France and Canada. Even the US Food and Drug Administration recognises that “an almond doesn’t lactate”.

Help us convince the government to take action by signing this petition to #ReclaimMilk.

Help Aussie dairy farmers to #ReclaimMilk

Dear Minister McKenzie and Minister Colbeck,

I support truth in food labelling.

Australia needs to restore truth in food product labelling so that consumers can make more accurate food and beverage choices.

Australian dairy products are subject to international and domestic health and nutrition regulations, providing assurances that these products are safe to buy.

But a growing number of plant-based products are now using the name milk, falsely claiming nutritional equivalency with dairy to gain a marketing advantage.

This is misleading and not helpful to consumers or producers.

I am asking that you please:
1. change the Food Standards Code to strengthen rules around the use of food names in marketing products that don’t utilise those items; and
2. develop additional regulations to prevent plant-based alternatives from ‘evoking’ the qualities and values of dairy.

Other counties, including France and Canada, have already banned plant-based products from being labelled “milk”.

Significant fines exist for failing to comply with these laws.

The European Court of Justice has also strengthened the approach to dairy terms could not be used on plant-based products, even with clarifying terms.

Australia is lagging behind. We need action.

Yours sincerely,

**your signature**

2,326 signatures = 116% of goal

2,000