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Farmers' Fund milk brand to hit the shelves

Ever since the dairy crisis erupted earlier this year, the VFF has been flooded with feedback from consumers wanting to know how they can support a stronger dairy industry.

We now have an answer – Farmers Fund milk, a brand that is owned by the VFF and guarantees 40 cents for every two-litre bottle sold will go to a fund to benefit dairy farmers.

If consumers aren’t already buying branded milk, they can now buy Farmers’ Fund milk knowing they’re directly investing 40 cents straight into the Farmers’ Fund.

This is a fantastic opportunity to bridge the gap between consumers with our primary producers, and let consumers show their appreciation for our hardworking dairy farmers.

The Fund is entirely farmer-managed and will provide grants of up to $20,000 for dairy farmers to invest in education and farm management practices.

Farmers’ Fund milk will be available to purchase later this week in most Coles supermarkets across Victoria for two-litres of skim or full cream milk.

But while milk is our first product, this could be the start of something much greater.

There is a fantastic opportunity for a farmer advocacy group like VFF to leverage the Farmers’ Fund brand to share with consumers the challenges farmers face and show how to support them all year round, not only in times of need.

The Fund itself is already operating and dairy farmers are encouraged to apply for grants that will help build viable businesses, including support to help farmers upgrade their dairy, install a more efficient irrigation system or increase productivity.

The first round of applications closes on September 30, but every three months all funds raised through the sale of Farmers’ Fund milk will be distributed through a new round of applications. 

The Farmers’ Fund makes it easy for everyone to show their support and demonstrate that they believe in the great quality product that dairy farmers work hard to produce.

To find out more about the Farmers’ Fund grant applications process please visit www.farmersfund.org.au

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