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Team Australian Agriculture - why it matters

Following a visit to the EU and the UK by 11 farmers in late January, National Farmers' Federation President, Fiona Simson, blogs about why it is crucial for Australian farmers to have a united voice in the upcoming Free Trade Agreement negotiations with the EU.

Australian and European farmers have a lot in common: we share values in food production, and we have close cultural and social ties, with many Australian farmers descending directly from European farmers. So why, you ask, was  it necessary to take a delegation of 11 Australian farmers to Europe? The answer is simple. Ahead of the upcoming free trade negotiations between Australia and the EU, we as Australian farmers need to find out more about what matters to European farmers and customers to better pitch our farm products.

Trade negotiations are difficult. They take a lot of time – sometimes more than a decade – and negotiators from different countries talk often about the same concepts and ideas using different words. This can lead to confusion and can, on rare occasions, make or break a deal. The European Union is a large market with more than 510 million customers. Australian agriculture cannot afford to risk confusion during the upcoming free trade talks.

We need to ensure that all Australian farm representatives will use the same words and messages when talking to Europeans during trade negotiations...
Fiona Simson, President, NFF
Australian produce featured in European markets

We are now at the very beginning of the trade negotiations – the European Commission has concluded a scoping study about the impacts of a free trade deal between Australia and the EU, but negotiations have not yet officially commenced. Consequently, now is the time to find out what perceptions Europeans have of Australian farming systems and to develop a team Australian agriculture approach to address questions Europeans might have. We need to ensure that all Australian farm representatives will use the same words and messages when talking to Europeans during trade negotiations – and we need to use the same words used by the EU to avoid confusion.

We are proud of what we produce here in Australia, and we would love to share our products with European customers. While Australia will certainly never be able to compete in terms of quantity of goods, we have fabulous produce to offer that is counter-seasonal to European food production. We are also proud of how we produce food products here in Australia, but we cannot take our clean, green image for granted.  We are able to share our experiences as farmers in Australia to help European and British farmers deal with the challenges they face and vice versa. We must also take the opportunity to explain the differences in our production systems so that unsuitable regulatory and import requirements are not applied to our products and that there are different ways to achieve the same desired outcomes in food safety, environmental conservation and protection, and plant and animal health.

Meeting German Farmers' Association (Deutscher Bauernverband (DBV))

That’s why in January, I took 10 Australian farmers to Berlin, London and Brussels on a listening tour to find out more about what matters to European customers. The farmers were a diverse bunch: young farmers and experienced farmers, blueberry farmers, grain growers and cattle graziers. Together, we developed an understanding of issues in agriculture that will come up so we can have a united voice as Australian farmers when preparing for the free trade negotiations with the EU – in short, we need a team Australian agriculture approach.

Fiona Simson is the President of the National Farmers’ Federation.

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