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Behind the scenes: The Ag Day Video

The National Farmers’ Federation (NFF) has been keeping busy over the past two weeks with preparations for Australia’s first National Agriculture Day, being held on 21 November 2017.

When you have one day to communicate the breadth and diversity of an industry like agriculture, the task is immense.

The team have been busy briefing stakeholders, finalising materials, collating competition entries and more. One important piece of content being prepared for release on 21 November is the Ag Day video.

It’s important all Australians understand they have a stake in agriculture. It’s about their salaries as well as their calories.
Charlie Thomas, National Farmers’ Federation

Working on a limited budget, the NFF has been capturing footage which will tell the remarkable story of agriculture’s impact across the supply chain. Working with partners, members and supporters – the NFF has identified a series of spokespeople who will tell that story on behalf of industry.

Helping coordinate the project is the NFF’s Charlie Thomas, who admits narrowing the scope for the film is a challenge.

“With so many regions and commodities, trying to capture stories that will resonate across the whole industry is no small task – and that’s just on-farm. 

“We’re also wanting to demonstrate that agriculture isn’t just about what happens inside the front gate – it powers dozens of industries like retail, logistics, trading and manufacturing.

“It’s important that all Australians understand they have a stake in agriculture. It’s about their salaries as well as their calories!”

Yarra Valley apple grower, Kevin Sanders, will have a leading role in the film.

This week, the NFF has filmed a former Masterchef contestant, the CEO of one of Australia’s largest businesses, and the farmers who make the whole supply chain tick.

“We also dropped into Graincorp’s Geelong Port facility to drive home the point about the contribution we make to Australia’s exports,” Charlie explained.

The Ag Day video will be among the materials released by the industry as part of its national celebration on 21 November. To learn more about Ag Day and how you can get involved, visit agday.org.au.

NFF CEO Tony Mahar, and President Fiona Simson on the set of the Ag Day shoot
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