Iconic Australian brands BONDS has backed Australian cotton with its Home Grown™ campaign, launching a new range of t-shirts for women and men.
The Home Grown™ range is available now in-store and online.
Cotton Australia, the peak body for Australia’s cotton producers, supporting more than 1200 cotton farming families in NSW, Queensland and now into Victoria - has worked with BONDS for more than three years as part of its Cotton to Market program. The program positions Australian cotton in the world fibre market.
Cotton Australia’s Cotton to Market Project Lead, Brooke Summers says it was "important to Bonds that they get right back to the source of their product to see where and how the fibre was grown and Bond’s senior management and staff came to three farm tours and that helped to really authenticate the story."
"It’s been an interesting journey and it was important to get it right in terms of traceability, quality, a beautifully designed product and the messaging."
"Bonds wanted to use a long-staple variety not widely grown in Australia and the result is an incredibly soft fabric," Ms Summers says.