Leading figures from the Australian fashion and textile sector toured Narrabri’s cotton industry on May 2, 2017 – visiting a farm, gin and research station to learn first-hand about the raw materials that go into cotton garments and homewares.
The event incorporated a tour of Auscott’s Narrabri farm and gin, where attendees saw cotton harvesting and processing in action, followed by presentations by world-leading cotton scientists at the Australian Cotton Research Institute (ACRI).
The day attracted some of the biggest names in fashion, including representatives from Jeanswest, Target Australia, H&M, IKEA, Hanes Brands Australasia, CottonON, Camilla and Marc, Country Road Group, Specialty Fashion Group (representing Rivers, Katies and more), CB Clothing, ABCH, the Australian Fashion Chamber, Baptist World Aid and Save the Children.
“The tour connected both ends of the cotton supply chain allowing brand owners, retailers and designers to meet and learn from the farmers who grow some of the world’s highest quality, sustainable natural fibres,” says Cotton Australia CEO, Adam Kay.
“Attendees were able to stand in a cotton field to feel and touch the fibre for themselves, ride in a cotton harvester, talk directly to growers and industry, see cotton being ginned and hear from our excellent research scientists.”