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Game, Set, Match to Nadal and Merino Wool

Tennis ace Rafael Nadal fronts Tommy Hilfiger’s latest campaign, stepping out in three Woolmark-certified suits crafted from Australian Merino wool.

AWI has partnered with Tommy Hilfiger for its latest THFLEX campaign, as part of the high-end brand’s Tailored Collection for Spring/Summer 2017.

Tennis ace Rafael Nadal returns as the face of the collection, who for three seasons has fronted the THFLEX campaign. The current campaign takes suiting to innovative new heights, unveiling three lightweight, highperformance, Woolmark-certified suits that are perfectly tailored to move and invites consumers to ace the everyday.

“Woolmark sets the gold standard for luxury wool and their innovative fabrics blend comfort and flexibility with the modern, sophisticated feel of Tommy Hilfiger Tailored,” said Tommy Hilfiger.

“We are honoured that Nadal continues to partner with our brand. He is an amazing athlete and the THFLEX suits perfectly reflect his modern and effortless approach to style.”

The THFLEX collection is both wrinkle-free and lightweight, naturally elastic and highly breathable, making it perfect for those on the go and celebrates Tommy Hilfiger’s long history of weaving athletic influences into their designs.

“We’re extremely pleased to partner with such an authentic brand like Tommy Hilfiger, and one which prides itself on quality and attention to detail,” said AWI CEO Stuart McCullough. “The three suits as part of the THFLEX collection perfectly represent the innate versatility of Merino wool, and marry together the traditional craft of fine tailoring with attributes more commonly found in performance garments such as the flexibility to move.”

Rafael Nadal fronts Tommy Hilfiger’s THFLEX campaign, stepping out in 3 Woolmark-certified suits.

The campaign had strong digital support, with Tommy Hilfiger running a series of ‘fun wool facts’ on its social media channels, including: “Crafted from finest Australian wool, THFLEX suits are certified by The Woolmark Company, which provides a mark of quality. Naturally elastic and crease resistant, wool is the original all-natural, high-performance fabric”.

Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle groups. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in more than 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US$6.5 billion in 2015.

The three innovative Woolmark-certified suits which are designed to provide a sophisticated look with a relaxed ease and comfort are:

THE PERFORMANCE SUIT Crafted from 97% stretch wool for ultimate liberation of fit. Unconstructed and unlined, with mesh detailing and pants with a joggerinspired elasticated waistband.

THE ULTRA-LIGHT SUIT Ultra-light 65% wool-cotton blend, this fullylined suit jacket weighs less than a shirt. Micro-geo jacquard lining, with grosgrain signature stripe tape details. Sydney Swans players Dane Rampe, captain Josh Kennedy, Luke Parker and Kieran Jack. The latest campaign from Australian tailor and new Woolmark licensee Farage – which is an official sponsor of the Sydney Swans – showcases the agility of the AFL players teamed with the performance benefits of Merino wool.

THE TRAVEL SUIT 100% wool with natural stretch finishing in 3D knit-style texture. Fully lined and wrinkle free, with lightweight construction.

MORE INFORMATION www.tommy.com

This media release "Ihe Woolmark Company partners with Tommy Hilfiger for latest THFLEX campaign featuring Rafael Nadal" first appeared on the Australian Wool Innovation website

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