Embrace winter with Australian Merino wool fashion 

With winter approaching, there’s nothing quite like the warmth and comfort of Australian Merino wool fashion to see you through the season.

With winter approaching, there’s nothing quite like the warmth and comfort of Australian Merino wool to see you through the season.  

Australian Merino wool is renowned for its exceptional qualities – it’s incredibly soft, breathable and temperature-regulating, making it the perfect choice for winter clothing.  

One of the standout features of Merino wool is its sustainability. Merino sheep are shorn annually, providing a renewable source of wool. Additionally, Merino wool is biodegradable, meaning it breaks down naturally in the environment, reducing its impact on the planet. 

Avington Merino are ethical growers of luxury Merino.

By choosing Merino wool garments, you are supporting ethical farming practices and sustainable fashion. This is especially important for rural communities, where the connection to the land and its resources is deeply felt.  

Did you know, wool garments are among the oldest kept in wardrobes? Investing in high-quality Merino wool pieces means you are choosing garments that will last for years, reducing the need for frequent replacements and minimising waste.  

A global wardrobe study shows 9% of wool clothes were purchased more than 10 years ago, compared with just 4% for polyester clothes. 

Embrace the winter season with these brands which showcase the enduring appeal of Australian Merino wool. 

Iris & Wool

South Australian based Iris & Wool, Poppy Dress.

Iris & Wool is an Australian fashion brand that has built a reputation on producing luxury designs of the highest quality from 100% Australian Merino wool. Driven by an unwavering pursuit to promote Australian Merino wool worldwide, Iris & Wool seeks to support and nurture the local community and industry of wool producers with clothing traced directly back to our farms.

George The Farmer x Iris & Wool

George The Farmer and Iris & Wool collaborate on children’s knit

Known for their dedication to promoting Australian agriculture and quality materials, South Australian brands George The Farmer and Iris & Wool have collaborated together to create an exquisite children’s knit. Crafted from premium Woolmark certified Australian Merino wool, the children’s knit embodies the spirit and look of George the Farmer.

M.J. Bale

M.J. Bale, Ashby Knit.

M.J. Bale is an Australian-owned menswear brand founded in 2009. In 2021, they created the world’s first methane-reduced wool at their Kingston partner farm in Tasmania, feeding Merino sheep a seaweed supplement daily for 300 consecutive days to reduce their methane emissions to undetectable levels. M.J. Bale’s Ashby single-source knits are created entirely from Merino wool grown on the fifth-generation family-run Ashby farm in Tasmania.


Woollykins, Knitted Sleeping Bag with Arms.

Woollykins was founded by mum to three Brenna who established Woollykins in 2011 after moving back to Australia from the UK. Read more about the inspiration and background of Woollykins, a micro business operating on Djaara Country, Castlemaine in regional Victoria that aims to help parents find the most ethical, healthy, low impact clothing for their little ones. 

Merino Country 

Merino Country, Long A-line Skirt and Long Swing Jacket.

Merino Country has been producing 100% Australian Merino underwear and clothing grown and sewn locally for 30 years. Merino Country support local jobs and communities making sustainable, ethical, healthy and really, really comfy leisurewear, activewear, thermals and underwear for work, travel and play in hot and cold climates.


Woolerina, Men’s Vest.

Woolerina was established in 2005 as a result of our founder Warwick Rolfe’s long-held desire to take raw Australian Merino wool directly off-farm and follow it through to a completed garment. From humble beginnings, Woolerina has grown into a well-known and much-loved Merino clothing label, crafting clothing for women, men, kids and babies.


INTACT, Everyday Merino Wool Long Sleeve.

Inspired by a mission to make Australian Merino wool an everyday wardrobe essential, INTACT is a thoughtful combination of founder and creative director Gabby Neal’s formal training and industry experience within the fashion and design space which supports Australian woolgrowers and a better fashion future. 

Woolly Brand

Woolly Brand, Blossom Classic Cable knit Jumper Beanie Bundle.

Inspired by her upbringing on a wool-growing property and her career in neonatal intensive care, Anna Brand launched Woolly Brand, a range of Woolmark-certified kids’ knitwear made from 100% Australian Merino wool. The range is designed to be smart, sustainable and durable enough to be handed down through the generations.

Kimberley Furness

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