AustralianFarmers

National AgDay: see how Australia celebrated

This Wednesday, 21 November, was National Agriculture Day! People across the nation gathered for sausage sizzles, morning teas and luncheons for Australia’s biggest celebration of Aussie agriculture.

This year we celebrated the good that our farmers do each year through the 2018 theme #GrowForGood and this came across with our highest ever public engagement with #AgDayAU.

More than 130 AgDay events were registered around the country with more than 7,500 people attending an AgDay event. This is not counting all of the events that weren’t registered!

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Some of the biggest organisations in agriculture had a strong showing around the country. Meat & Livestock Australia hosted a breakfast event as part of Red Meat 2018 in Canberra, Syngenta hosted an influencer’s luncheon in Sydney, AgForce Queensland hosted their event at the City Farmers Markets in Brisbane and KPMG hosted a morning teas in both Sydney and Melbourne.

The celebration moved beyond farming communities as early morning city commuters received apples and tomato seed packets at activations in Sydney and Melbourne. More than 5000 people based in a major city directly engaged with the day.

Australia created an online storm of voices celebrating AgDay with the official hashtag #AgDayAU trending at number one nationally all day!

On Twitter and Instagram alone 1,900 posts were made using the hashtag, which were seen by more than four million people.

The Naked Farmer took out the title of the most liked AgDay post on social media with this contribution:

Aussie celebrities also got around the day with Mia freedman from Mamamia Women’s Network, celebrity chef Matt Moran and NRL stars all showing their support on their social media pages.

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Posted by NRL – Everything Rugby League on Tuesday, 20 November 2018

Politicians also voiced their appreciation for Aussie agriculture on their social media pages while rocking a green AgDay shirt.

Thank you to everyone who helped celebrate by hosting or attending an event, wearing green and posting on social media. Thank you for taking a moment to appreciate all the good Aussie farmers do to provide us with some of the best food and fibre in the world.

In only its second year, AgDay is proving a great platform to engage Australia in a discussion about Agriculture. We’re looking forward to continuing to grow the day on 21 November 2019!

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