We all love to support Aussie produce and now we can extend that support to our Aussie cider makers as well as apple and pear growers.
Cider Australia has launched a ‘100% Australian grown’ trust mark as a part of a $500,000 Government investment to market craft cider overseas.
From November 2018 the trust mark will appear on eligible craft ciders with the Minister for Agriculture and Water Resources David Littleproud predicting a boost in Australian craft cider sales around the world.
“The trust mark is a mark of quality and we are the first country to have one,” Minister Littleproud said.
Australia is known for producing the best food in the world and now our cider makers can take advantage of that reputation.
Currently less than 15 per cent of Australia’s cider market comprises craft ciders made with 100% Australian grown fruit.
Cider Australia and Wine Australia have been working closely to launch the brand proposition at the eighth annual Australian Cider Awards in Sydney on Friday 5 October- the largest cider show in Australia.
“Consumers want to support Aussie farmers and this empowers them to do that,” Mr Littleproud said.
“This will show the Australian cider industry has integrity and drinkers can trust it.”
For more information visit Wine Australia.