Locally recycled products get green and gold treatment

A new logo will help shoppers recognise if a product was recycled and remade in Australia.

Launched in April 2025, “ReMade in Australia” is a new brand that identifies genuine products that use recycled content. 

The logos will make their way onto product packages, and shelves, later this year.  

To display the ReMade in Australia logo, products must have a minimum of 20% recycled content, half of which must be Australian made.  

By 2030, the products must use 100% Australian-made recycled content.

Logo undergoes recycling

The new logo will look familiar to astute shoppers; it closely mirrors the iconic green and gold “Made in Australia” logos.  

They were even designed by the same artist, Dr Kenneth Cato.

The “Made in Australia” campaign has been around since 1986, and is currently used by more than 4,500 businesses. 

It’s helped consumers support local products and has helped Aussie businesses compete against multi-national companies.  

It’s hoped the ReMade in Australia logo will do the same.  

The Australian Made team will add the ReMade logo to its portfolio.  

“Australian Made Campaign Limited is excited to be partnering with the Australian Government to add another brand to the iconic suite of Australian Made, Australian Grown brands,” Ben Lazzaro, CEO of Australian Made Campaign Limited and ReMade in Australia Limited said. 

“Sustainability is increasingly important to Australian consumers and the ReMade in Australia Brand will provide a trusted mark to identify products made with recycled materials, right here in Australia.” 

At the logo’s launch, the Environment Minister Tanya Plibersek, said Aussie consumers have shown their support for a circular economy. 

The ReMade in Australia brand will provide a trusted mark.

“Australians want to buy Australian, and they want to buy recycled,” she said.  

“This brand will help people clearly identify and support local manufacturers who are using recycled materials.”  

For more information, check out the ReMade in Australia website here: https://www.remade.org.au/